Wavelogix principals have played a part in some of the technology sector's defining moments. We helped market early Apple Computers through the first east coast PC distributor, co-authored the roll out plan for Lotus Development's 1-2-3 and introduced such concepts as digital photography and diagnostic ultrasound. We've also experienced the dot-com phase first hand and know what it takes to survive and optimize value in challenging markets.

The depth of our practical business and academic experience makes it possible for us to pull from an extensive storehouse of options. We help entrepreneurs widen their thinking, narrow their focus and avoid the classic (and not so classic) mistakes. This experience has also provided us a means for developing proprietary tools that assist us in evaluating industry trends and product potential. Using these tools, we help clients focus on the direction and activities that are most likely to produce success.

Marv Goldschmitt has provided product, marketing, third party partnership, distribution, intellectual property, organizational strategic, and funding and liquidity planning services to emerging companies in software intensive industries for over twenty years. In his role as director, executive and/or consultant, Goldschmitt has helped redefine marketing and product strategies, revise company infrastructures, develop business models, secure financing and negotiate mergers for emerging technology companies. He has been instrumental in launching numerous high technology start-ups including Lotus Development Corporation and has assisted numerous venture capital firms in the evaluation of investment opportunities.

Past employers and clients include: Advanced Internet Management, InfoMedtrics, FreeMark Communications, Persoft, Centerline Software, Lotus Development, Bessemer Venture Partners, Frontenac Company, DataBeam Corporation, Real Software Solutions, Palindrome Corporation, Harbor Software, CommTouch Software, RV Systems and Eastman Kodak. In addition, Mr. Goldschmitt has orchestrated partnership agreements and sales contracts with companies such as: Ford Motor Company, IBM, Radio Shack, Ameritech, Computer Sciences, CMGI, PriceWaterhouseCoopers and Computer Associates.

Joyce Bartlett has over twenty years experience providing strategic marketing and marketing communications services to software and other technology-related companies. She has helped business-to-business and business-to-consumer focused companies create strong brands, communicate with partners and generate sales leads.

Bartlett has extensive experience in every phase of the marketing process from developing strategic marketing plans to the hands on implementation of marketing communications programs. She has helped create and build technology brands including Lotus Development Corporation and Lotus 1-2-3 as well as directing re-branding efforts, lead generation programs, corporate and product identity campaigns and global public relations efforts. Bartlett has also managed the implementation of dozens of integrated marketing communications efforts including website development, print and broadcast advertising, sales and partner support programs and materials, direct marketing campaigns and events.

John Friar is Executive Professor and Associate Academic Specialist at Northeastern University. Professor Friar has researched and written on the subjects of Marketing strategy, management of innovation and technology strategy, with emphasis on radical innovations and start-up companies. Friar has been involved in multiple start-up companies and serves on the board of several. Friar has been involved in bringing several radical innovations to the marketplace: VCRs and videodisks, diagnostic ultrasound, MPP supercomputers. His clients have included companies such as Philips, Intel, and Medtronics. He holds a PhD from MIT's Sloan School of Management and MBA and AB degrees from Harvard University.

Over the years, Wavelogix principals have developed relationships with some of the best implementation service providers available. As a Wavelogix client, you can leverage these relationships to obtain specialized services such as: product assessment, legal services, sales, public relations programs, graphic design, technical and marketing copy, website development and market research. These professionals are an integral part of the Wavelogix team and are ready to assist our clients when needed.